“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.” (Steve Jobs, March 2008)
And that’s what we get paid to do too at Resolution! We help our clients innovate by thinking outside the box, by learning the real goals of our clients, so it’s not research as usual.
In that spirit, we celebrate the birthday of Steve Jobs & honor his many, many accomplishments and lessons he’s given us and the world.
Happy birthday, Steve. We thank you & miss you!