Resolution Research Team Members To Attend Major Social Media Conference in Chicago
This Thursday and Friday, June 23 & 24, team members from Resolution Research (including CEO Nina Nichols) will be in Chicago participating in one of the most exclusive social media conferences in the nation. According to the conference web site, the 2011 Social CRM & Online Community Executive Summit sponsored by the World Research Group promises to help attendees learn to “anticipate customer concerns through smarter social media monitoring, accelerate online community growth through better content strategies, attain internal organizational program support and involvement from the top down, articulate the best strategy for scaling programs to meet customer needs, analyze program results to develop effective metrics for success measurement, and achieve greater success in leveraging social media to drive customer loyalty and true brand engagement.” The Resolution team will be joined by execs from top brands like Pepsi, Dell, Verizon, AT&T, Bloomberg, and the Chicago Bulls as they learn these techniques as well as how to best approach the multi-faceted roles that social media and customer experience play in business today.
To read more about the conference, visit WRG’s page here. For more about the ways in which Resolution Research has incorporated social media research and analysis into their vast repertoire.