We’re Ahead of the Curve: Hotels Now Renting Out Office Space by the Hour

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The New York Times recently reported that many hotels are carving out space in their lobbies and business centers for use by the hour.  Having seen their fair share of makeshift meetings, networking events, and conference calls over the years, many hotels are now starting to spruce up the areas a bit and charge a premium for use of these spaces.  (A premium, by the way, that many users are thrilled to pay in exchange for guaranteed, suitable workspaces.) These hotels are just catching on to what we at Resolution Research have been doing for years!

Hotels offer a warm, comfortable, safe, inviting, and sometimes luxurious alternative to the traditional focus group facility.  Resolution Research often opts for the more attractive hotel setting when choosing a facility for our studies, and we encourage our clients to do the same.  Whether you’re hosting a focus group, a one-on-one interview, or even serving Manhattans to ad executives in Manhattan, who wouldn’t prefer the warmth and tranquility of the Ritz over the cold, blank walls of a focus group facility?

We encourage our clients, especially those who work with high-end clientele (like, for example, the CFOs of $500+ million revenue companies in San Francisco), to ask themselves:  where would your C-level executive rather spend an hour?  Where would YOU rather spend the hour?  Something to consider for your next project!

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