10 Tips on Writing from David Ogilvy
This is not mine, but if you write at all, it is worth the read: http://www.brainpickings.org/index.php/2012/02/07/david-ogilvy-on-writing/ Nina Nichols, CEO...
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05
June
Author: resolution1
26
May
A Time to Celebrate…And Reflect!
“These martyrs of patriotism gave their lives for an idea.” ~Schuyler Colfax The day which marks the official arrival of summer is finally here: Memorial Day. Pools will be crowded with hot bodies eager to soak up some rays, back yard grills will be dusted off...
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24
May
Research Director Madolyn Jones Attends Obama Fundraiser
Resolution Research wants to recognize our very own Madolyn Jones, one of 550 people who attended President Obama’s campaign event at the Hyatt Regency in Denver, CO on Wednesday. Tickets started at $250, and afforded attendees a chance to hear the President speak about his...
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24
May
Let’s talk response rates!
But, first let’s distinguish between response rates, incidence rates, completion rates and non-response . They are related, but not the same, and some clients use these concepts interchangeably, which lead to confusion in sample size and cost estimations. Response rates are usually calculated based on the...
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20
April
Very Pinterest-ing…
"To me, boards are a very human way of seeing the world. The site is about helping people to discover things they didn't know they wanted -- things that feel like they've been handpicked just for you.” –Founder of Pinterest, Ben Silbermann According to this article...
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23
March
(Virtual) Reality Check
Can an experience in a virtual reality actually influence the way we behave? According to Mike Olsen’s article in Wired Magazine, if a person witnesses him/herself in a virtual reality, that person is more likely to alter their behavior according to what they’ve seen. For...
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15
March
How To Celebrate St. Patrick’s Day In Style
St. Patrick’s Day is just around the corner and revelers (both Irish and otherwise) are busy preparing to celebrate. According to the 2010 census, there are 36.9 million people in the United States who claim Irish ancestry. The good news is, you don’t have to...
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02
March
SocialFlow: The Latest Advancement in Social Media Marketing (Should You Go with the Flow?)
How do modern companies determine what forms of social media marketing will best benefit their business? Some conduct surveys and focus groups, or perform extensive market research on what “sells” but ultimately the decision regarding what to post about on social networks such as Facebook...
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24
February
Remembering Steve Jobs
“It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a...
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15
February
The Science of Persuasion: How to get what you want
According to the Wired article “Learn the Science and Art of Persuasion (Hint: No Slow Talking)” by Katharine Gammon, there is a formula for persuasion. So the next time you need something from someone, feel free to practice peer pressure and persuasion in its finest...
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