The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how do you know where to place your bets in such an uncertain environment? “Predicting industry trends is always a difficult task,...
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Doing pre-launch market research can take as little as two or three days and significantly improve your plan. What to build for profit. Figure out what exactly people want, how they want to buy it, and how much money can you potentially earn. Identify your first customers....
Read MoreThere are lots of reasons why you might decide to do a deep dive into understanding your market. Maybe you are looking at how effective your new marketing campaign will be to capture the target segment that you want, or you’re looking to launch a...
Read MoreHave you ever heard of Immune (Idiopathic) Thrombocytopenic Purpura (ITP) or Chronic Immune Thrombocytopenia? Being the incidence rate is only 2 out of 100,000, the odds are you have not. ITP exists when a person has an abnormally low platelet count for unspecified reasons. This can cause...
Read MoreAlzheimer’s is a disease known to many. When we think of Alzheimer’s, most of us probably associate it with forgetfulness, loss of clarity, and inability to perform what were once simple tasks. And we would not be incorrect in our summary of symptoms. Based on...
Read MoreEvery day I learn something new, especially being in the market research industry. I'd never heard of Restless Leg Syndrome, for example, before we conducted a huge study about it several years ago -- soon after, I saw ads about Restless Leg all over the...
Read MoreBut, first let’s distinguish between response rates, incidence rates, completion rates and non-response . They are related, but not the same, and some clients use these concepts interchangeably, which lead to confusion in sample size and cost estimations. Response rates are usually calculated based on the...
Read MoreFirst generation web communities (Web 1.0) were anchored around gated communities like AOL. Then they migrated into open communities like GeoCities (which had 38 million user pages before Yahoo! shut it down). Most of those early communities offered chat rooms and some publishing tools. Then...
Read MoreThere has been a lot of interest circling social media these days. Between Facebook, YouTube, Twitter, MySpace, and iPhone apps, a marketer could be challenged to figure out how best to leverage these channels for business growth solutions and increasing sales revenue. But rather than rush...
Read MoreColorado has the lowest obesity rate in the country at 19 percent, almost 8 percent under the U.S. average of 26.7 percent. Interesting, right? 5280, the Mile-High City’s top magazine, thought so too, and wanted to know why. To get answers, they turned to us...
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