Author: resolution1

A Time to Celebrate…And Reflect!

  |   General   |   No comment

“These martyrs of patriotism gave their lives for an idea.” ~Schuyler Colfax The day which marks the official arrival of summer is finally here: Memorial Day. Pools will be crowded with hot bodies eager to soak up some rays, back yard grills will be dusted off...

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Let’s talk response rates!

  |   In The Field   |   No comment

But, first let’s distinguish between response rates, incidence rates, completion rates and non-response . They are related, but not the same, and some clients use these concepts interchangeably, which lead to confusion in sample size and cost estimations. Response rates are usually calculated based on the...

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Very Pinterest-ing…

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"To me, boards are a very human way of seeing the world. The site is about helping people to discover things they didn't know they wanted -- things that feel like they've been handpicked just for you.” –Founder of Pinterest, Ben Silbermann According to this article...

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(Virtual) Reality Check

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Can an experience in a virtual reality actually influence the way we behave? According to Mike Olsen’s article in Wired Magazine, if a person witnesses him/herself in a virtual reality, that person is more likely to alter their behavior according to what they’ve seen. For...

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Remembering Steve Jobs

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“It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a...

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