With the end of the COVID-19 pandemic hopefully now in sight, it’ll be fascinating to see how the world adapts to such a period of turmoil and upheaval. Will we all go back to our pre-COVID ways or does the pandemic mark a watershed moment? It...
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Doing pre-launch market research can take as little as two or three days and significantly improve your plan. What to build for profit. Figure out what exactly people want, how they want to buy it, and how much money can you potentially earn. Identify your first customers....
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It’s hard to find a business owner who isn’t curious about survey research. Who isn’t trying to survey their customers? Who doesn’t have questions for me about how to survey their target market. I get unsolicited questions about surveys every day. On LinkedIn, Instagram, Twitter....
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Here at Resolution Research, we love a good product/service concept study! This is when we present a client’s product or service idea to consumers to gauge their reaction-their interest, their willingness to pay, and their general enthusiasm about the concept. These kinds of studies are...
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Entrepreneurs hear that all the time. But what does it really mean? Does every startup do that? Is market research realistic for a business with no budget, no marketing team, and no prototypes? I’ve worked in market research for years. If there’s one thing I’ve learned,...
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I know, because I’ve designed, programmed, fielded, and analyzed thousands. And I’ve seen firsthand that when surveys are the least bit confusing, respondents drop like flies. They leave. Bounce. Bail. Whatever you want to call it. The fact is, asking busy people to take your survey and...
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Each company and survey is different, but most of our clients have had similar reasons for conducting a market research survey. Here are five of the most common uses for market research survey data, based on our experience working with companies around the globe. 1) Idea...
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