The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how do you know where to place your bets in such an uncertain environment? “Predicting industry trends is always a difficult task,...
Read MoreWith the end of the COVID-19 pandemic hopefully now in sight, it’ll be fascinating to see how the world adapts to such a period of turmoil and upheaval. Will we all go back to our pre-COVID ways or does the pandemic mark a watershed moment? It...
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It’s hard to find a business owner who isn’t curious about survey research. Who isn’t trying to survey their customers? Who doesn’t have questions for me about how to survey their target market. I get unsolicited questions about surveys every day. On LinkedIn, Instagram, Twitter....
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I know, because I’ve designed, programmed, fielded, and analyzed thousands. And I’ve seen firsthand that when surveys are the least bit confusing, respondents drop like flies. They leave. Bounce. Bail. Whatever you want to call it. The fact is, asking busy people to take your survey and...
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Each company and survey is different, but most of our clients have had similar reasons for conducting a market research survey. Here are five of the most common uses for market research survey data, based on our experience working with companies around the globe. 1) Idea...
Read MoreThere are lots of reasons why you might decide to do a deep dive into understanding your market. Maybe you are looking at how effective your new marketing campaign will be to capture the target segment that you want, or you’re looking to launch a...
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